This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. Having paid search as a part of your marketing mix provides a number of advantages, especially when it’s combined alongside your regular organic SEO strategy. By researching and comparing your competitors’ paid and organic search efforts side mobile number list by side with your own website, you will gain a good idea of which tactics are being used by them. It will unearth the gaps in their keyword strategy and allow you to see where there are untapped opportunities. Understanding which paid keywords competitors are going after, how they rank for them, and how much they cost should make up the foundations of your research into building an effective PPC campaign.
This will act as the best indicator of where to begin focusing your own ad spend for paid search activities. The Tactical Approach Paid search activity helps you to be tactical when needed. Some common tactical scenarios that you might find yourself engaged in might include: Defending specific branded keywords. Promoting campaigns targeted mobile number list at relevant audiences. Targeting competitors branded and high-ranking keywords and search ads. All of which will help to drive new users, defend a particular brand strategy or attack a competitor’s own tactical positioning. Similarweb’s Paid Search Overview tool gives you the ability to understand the budgets, keywords, search, and product ads driving their competitors’ paid search campaigns. This opens the floor for planning their own paid search efforts in more detail as well as justifying their tactical spending decisions.
Users can now quickly and comprehensively evaluate their competitors’ short-term campaign tactics or longer-term strategies with just a few clicks. To get started contextualizing your paid performance and see how your competition measures up, check out our Marketing Channel Conversion Benchmarks report to get the most accurate benchmarks. Competitor mobile number list Paid Search Analysis: Why Is It So Important?Screenshot from Similarweb Website Intelligence, Paid Search Overview, September 2021 They’re Spending How Much?! The Paid Search Overview page includes our new PPC spend estimation metric – which joins our other powerful traffic and engagement metrics – providing a unique view of: When competitors are investing in PPC campaigns. How successful they are at driving traffic over those campaigns.