While the first year on a new domain or IP is particularly important for establishing deliverability, your reputation is ongoing. You should always monitor email engagement and your sender reputation, because it might only take one misstep to ruin your inbox placement. Even the best warm-up strategy can't make your deliverability error-proof. Be prepared to stop sending if engagement drops It's useful to keep your old domain or IP while warming up another one if something goes wrong. Plan to keep your previous one for at least a month, but up to three months if possible. This way, you can pause sending from the new IP or domain to investigate drops in engagement without shutting down your email program completely.
If you don't have your old IP address or domain for backup, you may need to stop at least some of your messages if you notice a problem while warming up. Don't send large spikes in email volume As you progress through your email warming E-Commerce Photo Editing Service plan, you will gradually send more emails from the new domain or IP. We have tips on what percentage of emails to send while warming up, but the most important thing is to avoid spikes in sending volume.
You can even divide your usual large batches of emails into sublists to use a consistent, smaller daily sending volume. Constantly test spam filters In addition to monitoring email performance on your new domain or IP, check spam filters. Using a tool like Litmus Spam Testing allows you to find any blocklists or spam filters that might be hindering your new mailing. happy-inbox Go to the inbox, not the junk folder Identify issues that could put your emails in the spam folder, with in-depth advice for resolving deliverability issues before you send them. To learn How long does it take to warm up emails?