Good morning all. My name is Michael Saba. I am part of the content and marketing team at CallRail. So if you're familiar with the CallRail blog you might see that week after week we like to do case studies with our users, that's where I usually call a CallRail user and learn its history, what is their business, what is their daily life like, how do they use call tracking and how does it benefit them, and we will write it in a blog post. So for this webinar we thought we'd do something a little different, rather than just doing the case study call over the phone why not do the case study interview with a CallRail user, live and live, for all of you wonderful viewers.
So without further ado, Adam, would you like to introduce yourself? Thank you for inviting me to employee email database the webinar, it's really exciting. My name is Adam Arkfield. I am the president and founder of ParaCore. ParaCore is a pay-per-click lead generation agency. We specialize only in paid ads for a variety of business types. Our main focus is Google Adwords and Facebook Ads which leads to a few other platforms like Instagram, LinkedIn and platforms like this. But Adwords and Facebook are obviously the biggest and that's our specialty. And that's what we do for our customers all day. – So, Adam, you are the founder of ParaCore. How did you enter the world of agency digital marketing? Is it something that you studied and was your life's passion or did you kind of come to it as an afterthought? How was this trip for you? – No, I had absolutely no intention of owning an agency. It definitely wasn't my life's passion, and I actually never worked in an agency before I started an agency, which was a dumb idea. But actually, I graduated and then did some real estate work. And then when the crash happened, in 2007, I was working in real estate, and so I decided to build websites on the side, to start building websites. So, during the first five or six years of the agency, we built websites that gradually became more and more complex.
And then about two and a half years ago, we switched to just paid media for various reasons, but now we're focusing exclusively on pay-per-click advertising. But that's basically how I got into it, totally fell into it, I had no idea what I was getting myself into. - I got you. So what is the added value for your customers? For example, if you're trying to drink wine and dine someone and bring them on board, what's the elevator speech to say, "Hey, you should join ParaCore, because we're gonna do\ X, Y and Z for you?" - Yes. We really have two different types of value propositions, really two areas that we focus on. ParaCore itself offers paid media for many different types of customers. Since we have a background in web development, we just have an incredibly data-driven approach to what we do, so we install pixels, make sure all the metrics tracking is there, and then report on that and interpret these analyses.