to emails and monitor your presence on platforms like LinkedIn or Twitter. It should also be easy to contact you through your website. Rule 5: Buyers of professional services expect transparency. As a professional services firm, your buyers expect to know about your specialties, your experience, your team, your way of doing business. They expect to know what they're getting when they buy services from you – if you're suspicious about what you're doing, it will leave them skeptical.
Once upon a time, a company could bluff its entry into a market by exaggerating its experience. Today is a recipe for disaster. The internet makes it easier than ever for potential customers to track your experience in detail – anything less employee email list than full transparency is doomed to failure. Rule 6: Free education is the rule and not the exception. In a world where so much information is freely available online, self-education with online materials has become the norm. Your buyers expect to be able to lear
about a topic by simply going online and searching – and they're not used to paying for that information. As a professional services firm, you may be reluctant to share your knowledge – your “secret sauce”. But if you don't provide your target audience with a solid and useful education, another company will. And when buyers are ready to buy services, they will think