Revealed 5-second Ads Make More Money Than second Ads

Last weekend, when I opened a certain art and was about to watch a movie, it showed that Adblock accidentally injured the video source and could not play it normally. Turning off the plug-in, followed by a full 5 paragraphs, 120S opening commercials, the mood of watching the movie suddenly cools down. I have to complain, the long-roll ads on domestic video sites are really disgusting. I believe that the steps for most free users to watch movies are as follows: search for videos → click to play → switch pages (wait for the advertising time Bulk SMS Service to run out) → watch movies. Few people can remember what the advertisement specifically said, and the high probability that they can remember it is also an advertisement that repeatedly refreshes the screen such as Boss Zhipin and 58, and it leaves a bad impression on users. Let's take a look at the situation abroad. Youtube, as the world's largest video website, covers more than 90 countries/regions around the world, with more than 1.9 billion monthly active users. Incredibly, all of its video content's pre-rolls can be clicked to skip after 5 seconds of playback. Many people take it for granted that the shorter the ad duration, the less revenue the ad brings. On the contrary, the reality is that Youtube's 5-second skippable ads have made it a lot of word-of-mouth and a lot of money (third-party agencies predict its advertising revenue to be 15 billion). Want to understand the mystery of YouTube's unconventional advertising model to make big money? This article will introduce a new concept "Best Advertising Moment" to reveal the secrets for you to ensure full of dry goods. 1. How to make money from Youtube advertising? Viewers know that Youtube's video ads can be clicked to close after 5 seconds, so they usually stare at the advertisements intently during these