After making the above arrangements in the event, you can also appropriately release some praises that have been successfully purchased in the comments, so that customers who have not purchased can see the value for money and so on.
In the later stage of the event, users can also be guided to post pictures and praise and send small gifts or small red envelopes, etc., which are all conducive to maximizing the display of the event.
The above is the same three steps to let users participate in your activity path and achieve a deal!
Below, I will analyze an activity that I have personally done on the WeChat public account before, so that everyone can better understand how to do fission activities on the WeChat public account.
Activity background: During the Spring Festival of 2018, my colleagues and I did a Spring Festival brand marketing activity on the brand restaurant account with more than 10,000 fans. The following is the specific information of the activity.
Purpose of the activity: During the Spring Festival, we will conduct a fission activity on the brand's WeChat public account to let more target users know country email list about our catering brand and form an order to join the entire project.
Details of the case public account: 10,000+ existing fans, and the public account industry: the catering industry. Similarly, we use the above three steps to explain how our activity is carried out.
How do you let users know about your activity?
How to get users to retweet your event?
How do you get users to complete your activity? (Form product purchase or increase powder and pull new)
How do we let users know about our activities?
Among the existing 10,000 fans, we carried out event promotion five days before the event, informing users that we will do a brand promotion on New Year's Eve. Because we have a fan base, fans of the event do not need to do much publicity.
After informing users that we have such an event, we set up a three-day follow-up on the official account to receive red envelopes on the official account, which has increased the exposure of the event.
How do I get users to retweet my event?
Before I talk about how to let users forward and share our activities, I will briefly answer the form of brand activities. We will make a nine-square click game in the official account article, click the button in the picture (the nine-square pattern has red envelopes, our specific symbols , and thank you for your patronage button)
After clicking the button, you can randomly get 1 yuan, 1.5 yuan and other red envelopes or specific symbols and thank you for your patronage. Before the user receives the red envelope, you need to fill in the user's personal information, and you can get the WeChat cash red envelope after filling in.
Each of them can click the nine-square button three times a day. If you need to click the fourth time, you need to share it with your circle of friends to get one more lottery.
Providing one more lottery for participating users here is an opportunity for them to forward. With this regulation, this event can form a fission.
How do I get the user to complete my activity? (Form product purchase or increase powder and pull new)
Through the attention of more than 10,000 fans in the early stage to receive red envelopes - to enter to draw red envelopes - to fill in personal information - to share to draw prizes, etc., the entire activity has formed a very good closed loop. Simple and straightforward!
Here is a brief description of the results of this event; our fee of more than 400 is used for users to form attention and receive red envelopes. During the period, fans reached 50,000 at the peak of the event from 10,000.
Through more than 400 activity funds, we have purchased nearly 500,000+ products. Because the products involve the franchise of the entire brand, the transaction amount will be a bit high.
In general, the event lasted for about ten days, and the effect of the event was very significant (because it involved the brand of the event and the details of the event) and couldn't reveal too much.
In the WeChat public account, and at the end use a case to summarize the key points of the activity, in which the sharing of the activity article should not involve inducement, because inducement sharing in WeChat Moments is prohibited. .
In conclusion, the purpose of the activity should be clear. The game path of the activity should be simple, and the sharing lever of the activity should be required.