For the most part, users are comfortable online to manage their finances. In fact, approximately 60% of the entire Internet population in the United States visits one of the top 20 financial institution websites at least on a regular basis.
In contrast to 26% last year, in 2021 32% of surveyed Clipping Path Service consumers prefer to bank digitally and avoid their local branches altogether.
However, there are still some consumers who want the best of both worlds: digital banking and face-to-face banking when necessary .
Now, when it comes to users relying on local branches, there has been a considerable reduction since the pandemic began. Before the pandemic, 42% wanted to go to their local branch, but after the pandemic, this number dropped to 35%.
All these percentages are due to the fact that users feel increasingly comfortable with digital banking.
This is particularly true with the younger generation, who are open to alternative banking options, such as online banking. This is expected to continue with local financial branches becoming less and less relevant.