A few beautiful and inspiring examples of brands doing things differently during Black Friday. Ikea black friday 1. Ikea rewinds Ikea is normally not averse to Email Database bargains, but now it turns around: the Swedish furniture manufacturer calls on its customers to hand in old Ikea furniture so that it can be sold again in the 'circular hub' (formerly the bargain corner). For the returned furniture, Ikea customers receive a discount voucher that they can redeem for new items.
However, Ikea will also continue to offer bargains this year. But it's good to see that a large company like Ikea is committed to increasing awareness around buying Email Database for the sake of buying. And if Ikea can do it… Beaver 2. You can learn to repair (or have it done for free) Why buy something new when your own product lasts longer? Outdoor giant Bever is also making a statement against Black Friday this year. Instead of giving discounts, the chain encourages its Email Database customers to use the items they already have for longer, by maintaining them well and repairing them for free on the days around Black Friday. 'For a longer lifespan of your products, For Future Fridays'.
Outdoor brand Patagonia would also not be Patagonia if they insist again this year to buy fewer products from Patagonia (and in general). This message fits naturally with their mission statement: 'We are in business to save our home planet'. Patagonia regularly Email Database provides maintenance tips to make their clothes last longer and employs people to repair their products. The launch of 'Worn Wear' also fits in with this mission, a kind of marketplace for Email Database Patagonia stuff. Patagonia's "Director of Philosophy" said in a recent interview with Vogue.