which users can express themselves freely, they must respond with support and empathy, personalizing each one of the responses to the Clipping Path maximum and offering solutions. The more respect and more two-way communication there is between brand and users, the more information will be obtained to carry out future marketing and sales strategies. Offer the product or service . When a community based on respect and trust has been created, a product or service can be offered that meets the needs of users. Offering a product or service after selflessly trying to help the audience by offering valuable information is a way to generate greater trust and not be invasive in sales.
These are the steps that must be followed to create a quality online community and connect with followers in a healthy way. Of course, it is important to establish rules regardless of the place where the virtual community has been installed . Prohibiting spam, disrespect or publications that attempt against a group can be some of them. Another important aspect that must be taken into account, and here the community manager has a very important role, is that a natural and human language must be used to connect with users . Leaving formalities aside, for example, is one of the
best ways to strengthen the relationship, get closer to that audience and gain their trust. Platforms to connect with your online community There are several platforms where you can create online communities. To choose which one is better, it would be necessary to assess where the public that could be interested in the product or service offered by the brand is located. Groups on Facebook and LinkedIn Facebook and LinkedIn groups have become the best spaces to create a virtual community and to connect with people interested in the same topic, in the case of Facebook ,