Think from the consumer's point of view. If you have a question, you do not need to go to the email server to send an email that may or may not receive a reply. Instead, all you have to do is click on the little box in the corner and ask a friendly face: Email Marketing and Live Chat 7 Responses are usually returned in seconds or minutes instead of days. And while you wait, you can simply browse the site. Sadly, no one really expects the same from email ... because with email it never happens. In fact, the main reasons people prefer live chat over other customer support options are:
Faster answers to ghost mannequin effect service questions Multitasking ability Communication efficiency (faster and easier) Enjoy the ease of use of live chat live_chat_why sauce Live chat is also so easy to use that people are more likely to buy from you. When using live chat for the first time, about 62% are likely to buy again from the site, and 38% buy only for live chat sessions. And they do it for one simple reason. They are happier with live chat than with other ways of communicating. In terms of customer satisfaction, live chat wins long shots, with an average customer satisfaction of 73%.
Email Marketing and Live Chat 9 Apparently, live chat and chatbot marketing outperform small but reasonable margins. And you win not only because it's new and exciting, but also because it's the most convenient option for prospects and customers to use. That 's why 63% of millennials prefer to answer questions via live chat.